Today's Professional Management FUNDAS

1."We will do it" means "You will do it"

2."You have done a great job" means "More work to be given to you"

3."We are working on it" means "We have not yet started working on the
same"

4."Tomorrow first thing in the morning" means "Its not getting done
"At least not tomorrow!"

5."After discussion we will decide-I am very open to views" means "I
have already decided, I will tell you what to do"

6."There was a slight miscommunication" means "We had actually lied"

7."Lets call a meeting and discuss" means "I have no time now, will
talk later"

8."We can always do it" means "We actually cannot do the same on time"

9."We are on the right track but there needs to be a slight extension
of the deadline" means "The project is screwed up, we cannot deliver
on time."

10."We had slight differences of opinion "means "We had actually
fought"

11."Make a list of the work that you do and let's see how I can help
you" means "Anyway you have to find a way out no help from me"

12."You should have told me earlier" means "Well even if you told me
earlier that would have made hardly any difference!"

13."We need to find out the real reason" means "Well I will tell you
where your fault is"

14."Well Family is important; your leave is always granted. Just
ensure that the work is not affected," means, "Well you know..."

15."We are a team," means, "I am not the only one to be blamed"

16."That's actually a good question" means "I do not know anything
about it"

17."All the Best" means "You are in trouble"

Good One (Think about it)

Skills, Knowledge, Abilities and Experiences are only useful if you are at the write place!
Where are you now ?

Creativity in ADs

There are two new ads that currently on the TV, Both share a common trait, they turn around things completely, and thus create magic!

The first one is the one from SBI, where a group of really old and retired people play cricket in the street, their ball lands in the house of a group of young children, and the ensuing dialogue is what you would expect, had the youngsters been playing and the oldies been sitting in their homes! The references to "reserve ball" and the taunting song-and-dance routine by the oldies on being able to play the game inspite of losing their ball.

The other one is from ICICI Prudential Life Insurance, the now-famous "Jeetey Raho" campaign. Previously one sells life insurance in a radically different way. We have grown up to see LIC ads, which never mention death directly. Death is the ever-present-but-never-mentioned. There are references to "Anhonee", "Durghatna", "Eventuality" and so on. The best ad from LIC ... A widow is shown after the marriage of her daughter, and some one congratulates her on the same, and wonders how difficult it must have been, especially "Verma Sahab Ke Jaane Ke Baad". She says, "Asli Jimmedari Toh Unhone Pehle Hee Puri Kar Dee Thee, LIC Policy Lekar. Bachhon Ki Padhai, Beti Ki Shaadi Sab Beeme Ki Rakam Se Hee Puri Hui. Main Toh Kehti Hoon, Ki Hum Sub Ko LIC Ki Policy Zaroor Leni Chahiye". An simple but effective what-will-happen-when-you-die kind of Scenario-Building.

But the ICICI ad talks openly of death. A wife asks her husband to sign the insurance papers and when he asks her directly, "Mere Marne Ke Baad In Paison Ka Kya Karogi?", she coolly, blatantly and sarcastically replies, "Doosri Shaadi Karoongi, World Tour Pe Jaaongi". Of course, she then goes on to explain that an insurance will lead to lesser tension on the husband's part for the family's future and therefore his longer life. At the end, when the husband bends to pick up a dropped pen, she blesses him on the head and says "Jeetey Raho".

I just read it some where.. I found it as creativity. so I paste it on the blog.